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Update: Tuesday, 6 January 2009    

Advertisement market in Algeria

One billion USD expected next decade
Sunday Feb 04 2007.

Considering national economy’s constant development rate which hasn’t drop under 5% so far, advertisement market in Algeria is expected to be one of the major markets in the Maghreb region, which are to become consumption market in the first place as those of the Middle-East and gulf countries, an official source says on condition of anonymity.

In case Algerian economy continues to keep the same development rate for the next decade, Algerian market will hop up from about 100 million dollars, of which 25 million dollars for audiovisual field, to one billion dollars making of it the first advertisement market in the region, the same source says. Commercials budget is rising thanks to economic opening and competition. Experts explain advertisement market growing in Algiers by the emergence of industrial and services poles adopting major advertisement strategies, to enter the market and keep their position in it.

The most significant commercials budgets in Morocco are those related to TV and Radio advertisement, in which audiovisual gets the lion share, for government allowed private investors to open TV channels. Expenditures on commercials are estimated at 136 million euro in Morocco, 20 million euro in Algeria and 17 million euro in Tunisia.

According to a 2006 survey, Maghreb’s audiovisual market will reach 300 million euro in 2010 in case Tunisia and Algeria join the market’s speedy rate, the same source says explaining the revival of audiovisual field in neighbouring Morocco and Tunisia by governmental and foreign -US and French mainly- money capital. Foreigners seeking to dominate the biggest consumption market in North Africa.

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